Viventium Software is looking for a qualified Senior Digital Marketing Specialist to join our marketing team. The position will report directly to our Chief Marketing Officer. The home office for this position is in Berkeley Heights, NJ.
SEO WEBSITE AND ANALYTICS
Monitor website performance and develop strategies to improve website traffic and search engine rankings
Drive SEO/organic growth through architectural, technical, and content recommendations
Make changes to website in WordPress
Develop and manage internal/external linking strategy
Track and Report website analytics in Google Analytics
Track and Report competitors’ strategies around advertising, linking, keywords, etc
Track and Report content and campaign performance
Develop, scope, and execute digital campaigns to drive cost-effective leads/MQLs across all paid and organic channels
Expand paid reach by launching new engines and partners, and work on deeper integrations within existing platforms and channels
Understand and act on the difference in user behavior and performance by traffic source (organic, paid marketing, direct, etc.)
Hone and improve our conversion strategies to drive high quality Leads/MQLs within existing and across new segments
Measure, analyze, and report on digital marketing performance through KPIs and demonstrate ROIs on each channel
Own KPIs including CPL (Cost per lead), MQL, and organic ranking of search terms
Stay current on digital marketing trends and google algorithms
Work with technology vendors and negotiate IOs
Manage digital marketing budget
SECONDARY JOB DUTIES
Writing skills – use correct terminology (marketing terms/buying terms) when summarizing details and documents have proper flow/thought (easy to follow).
Media Buying –negotiate with advertising sales agents to acquire cost-efficient and budget-conscious advertising space, sponsorships, or product placements.
Who we are Looking for:
B.S./M.S. degree in marketing, advertising, or related field
5+ years of experience with digital marketing, ideally mixed with an SEO background
Data-driven, analytical, and detail-oriented thinker – with an ability to proactively identify, develop and resolve issues, take ownership of tools, processes, reporting and relationships with vendors
Excellent verbal and written communication skills
High EQ, team player, self-starter, with an ability to multitask and stay highly organized
Working knowledge of analytics platforms, testing solutions and/or bid management platforms
Working knowledge of marketing automation solutions/practices
Digital Marketing Certifications are a plus
Technology Knowledge Required: Google Analytics, Google Ads, WordPress, Paid Social Ads (Facebook, LinkedIn, Twitter)
At Viventium, you don’t work, you build. We enable companies and their employees to do their best work. We know that employees want to thrive and employers want to do what is right. The human element of HCM is what we create through our technology, service and sales. HCM is a mindset, not a catch phrase, and it certainly is not a spectator sport! We promise a career changing experience where you matter. We believe that our future is dependent on the talent we recruit, develop, unleash, and retain. We believe that our client’s success is the only thing we care about. If we can be strategic to our clients then their success will ensure ours.
Our company motto “in it with you” represents our philosophy on what it means to be a company that addresses the Human Capital Management (HCM) needs of small and midsized businesses. Being “in it with you” means we impact HCM in a way that is meaningful and drives business outcomes. We believe that while the SMB market has similar business challenges, there is also a uniqueness that often demands customization.
Driving our passion to address these needs is our cutting edge cloud-based software. We choose to have one platform that is scalable and dynamic. Coupled with our intuitive software is our up-skilled client services team that exists to ensure a positive experience with every call. It is the reason our clients are loyal and promote Viventium. We believe that the SMB market deserves the best in each functional area of business management surrounding managing employees. We partner and integrate with the best and most innovative companies to service need outside of the core payroll and HR functions.
Viventium Software is a privately held company with locations in New York and New Jersey. We have been in business for over 25 years and have nearly 5,000 clients.